OUR PHILOSPHY

You are buying a bottle full of our care and passion. This is our promise to you.

We believe that natural organic skincare ingredients are better for us than their synthetic alternatives. You can see the percentage of natural ingredients on the label of each product you buy from us.

WE CARE
We care about our world and this reflects in all our principles: we use recyclable glass and card packaging, our PET bottles are made of 75% recycled plastic and are recyclable, our products are 100% vegan, our ingredients are 100% cruelty-free and we buy natural and organic ingredients from as close to home as possible and from fair-trade and sustainable sources.

BEING HONEST
We promise to tell you the truth about what is in our products, and what they can do for your skin. We don’t make up crazy claims or try to baffle you with science.

REAL BEAUTY
Skincare should be enjoyable! Natural ingredients have such wonderful scents and textures and we celebrate the beauty of them in the products we create. We also want to help you get the most out of your beauty products by passing on beauty wisdom about how to use our products and look after your skin.